How To Earn Money On Online

BLOG…PING…OPT-IN…SIG FILE…EZINE!

Posted on 08:16 No Comments
Labels: Online Marketing

A Guide to INTERNET MARKETING TERMS

In the beginning…

I recently started my own “money-making, home business” which I signed up to with the understanding that I was going to earn money for doing nothing. Others (affiliates) were going to pay me commission for referring new sign-ups to their sites. This sounded like a fantastic opportunity to make lots of money without really selling anything. No stocks holding, postage etc.

My signup included (among other items) a guide which covers 30 days. I also had to sign-up to 5 online marketing sites (you receive the enrolment fee back in no time) and join a web-hosting company.

Massive amounts of information are fed to you but in an absorbable manner. It was very exiting. I would liken this information to reading a suspense novel…can’t wait to see what happens next!

Anyway this article is not meant to be about that…it’s meant to cover some of the terminology and their definitions, some of which I had never heard before.

AdSense

AdSense is a fast and easy way for website publishers of all sizes to display relevant ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetise and enhance your content pages.
It's also a way for website publishers to provide web and site search to their visitors, and to earn money by displaying ads on the search results pages.

Adwords

With AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.

Affiliate

A person, organization, or establishment associated with another as a subordinate, subsidiary, or member: network affiliates.

Auto-Responder

This is a clever marketing tool. It automates your emails and follows-up on potential clients after they have signed up to your newsletter etc.

Blog

An online diary or personal chronological log of thoughts published on a Web page; also called Weblog, Web log. Typically updated daily, blogs often reflect the personality of the author. It is a shortened form of Weblog.

Ezine

A magazine that is published electronically, especially on the Internet.

Keyword

A word used as a reference point for finding other words or information. See Adwords.

Off-line Marketing

As an example, advertising in newspapers, radio and television. Using the phone as a off-line marketing tool has also become very popular.

On-line Marketing

Advertising using the internet, examples may include…email, banners, popups etc.

Opt-In/Opt-out Subscribers

This is when you choose you receive newsletters etc. via email. Example:

By doing this you opt-in to an email mailing list. These lists are sold over the internet by various marketing companies. Most emails sent via the opt-in method also have an opt-out choice. Use this when you no longer wish to receive email from the marketer. When you have no choice it is referred to as SPAM.

Ping

A protocol that sends a message to another computer and waits for acknowledgment, often used to check if another computer on a network is reachable.
You need to use ping your blog to get it online. (easy as pie)

Sig File

A block of text at the end of a message identifying the sender and providing additional information for instance, web/e-mail address.

Solo Ad

This is advertising via email attached to an ezine. This is only one ad (as apposed to many small ads from various companies), thus giving you maximum exposure.

Viral Marketing

This works similar to a virus but instead of being destructive it encourages people to pass along a marketing message.

About the author:
Not long ago, I didn't know ANYTHING about Internet marketing... However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and setup my own BLOG! Here's how:

Is Click Fraud Really a Problem?

Posted on 08:14 No Comments
Labels: Pay per Click

Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the key revenue generator for both Google and Overture. In actuality, click fraud is not a significant issue at all.

Click fraud occurs when ads are clicked for reasons other than a genuine interest in learning more about the product or service advertised. Click fraud occurs in two forms. In one instance, fraud arises from competitors trying to sabotage each other. One competitor clicks on the ads of another just to drain the budget of that company. The other instance occurs when webmasters (or people associated with the webmaster) repeatedly click Google AdSense ads (which are syndications of others’ ads) on their own web pages in order to generate more revenue. While both Overture and Google have developed sophisticated technologies to detect click fraud, their systems are, and may never be, foolproof.

The real question is how much does click fraud actually damage the PPC industry? Gross fraud, i.e., when one person or technology consistently and repeatedly clicks on an ad, aside, which Overture and Google can easily detect, we believe that click fraud has no real impact on the industry. The following explains why.

Efficient market theory says that it is impossible to “beat a market” because prices already incorporate and reflect all relevant information. As the PPC industry has matured, efficiency has begun to take root. That is, the price of each keyword has been driven up to the point where it reflects the highest price an advertiser is willing to pay for a click.

For instance, a book retailer may pay $1.00 per click based on internal metrics. These metrics dictate, for example, that on average 30% of clickers purchase a book and the average profit per sale is $4.00. So, for every 100 clicks ($100 cost), they make 30 sales ($120 revenue) and generate a $20.00 (20%) profit. Note that years ago, the same retailer may have been able to pay only $0.50 per click, but as the market matured and more retailers began advertising, competitive bidding forced the price up to $1.00 where the highest return the most advertisers can make is 20%.

The key point is that click fraud is already taken into effect when advertisers select the highest amount they will bid. For instance, there is no difference whether an advertiser pays $0.83/click for 121 clicks with 21 being fraudulent, or $1.00/click for 100 clicks when there is absolutely no fraud. In either case, the advertiser pays $100 and generates a profit of $20, and Overture and/or Google make $100. What changes is the advertiser’s yield (e.g., the percent of clickers who purchased the book) which in turn effects their highest bid price. That is, with fraud, 30 out of 121 clickers (24.8%) purchased the book, and without fraud 30 out of 100 clickers (30%) purchased it. Without fraud, the bid price in an efficient market will rise from $0.83 to $1.00.

In summary, online advertisers must focus on analyzing and improving their internal metrics (e.g., conversions) and not worry about click fraud as it is already incorporated into keyword bid prices. Hopefully, the frivolous lawsuits and refund requests spawned by apparent click fraud will end as those in the industry recognize this undeniable fact.

About the author:

About The Author:
Tommy Maric is the manager of TopPayingKeywords.com TopPayingKeywords.com is designed to help webmasters maximize their profits using Google’s Adsense™ program. Through extensive research, TopPayingKeywords.com develops up-to-date databases of the most popular keywords and their accompanying bid prices. For more information, please visit

Contact:
877-TOP-WORD
(877-867-9673)
info@TopPayingKeywords.com

How to save money on the Adwords network

Posted on 08:12 No Comments
Labels: Google AdSense

Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.

1) Set your currency,
First and foremost, select the currency of which you locally trade in. You may think its wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.

2) Use negative keywords,
You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword “free”. As I doubt you want to waste money on traffic that will not generate revenue.

3) Make a strict daily budget
Make sure you have set out a daily budget, Adwords generally advise a way out of proportion budget. After all most new Adwords customers have no idea how effective the advertising will be. Do not start off with a bang, your pocket will feel it.

Just as important as the budget, be careful with the CPC rate. I advise you to start with a low number, each click soon adds up very quickly. I actually found that by lowering my CPC rate by 50% I doubled my visitor count…

4) Check those clicks!
One of the most talked about problem with Adwords is, click fraud. There are two main types of click fraud: the first is when any one starts clicking away at your advertisements trying to waste your money. It is very hard to stop this kind of fraud, if you are a victim stop your ads and file a report to Google ASAP.

The second main issue is now that google allows Web Developers to earn money off their websites by placing ads (Adsense) .some Web Developers try to cheat the system by clicking on their ads as much as possible. The best way to stop this kind of fraud is check your page log, Adwords allow you to block out websites that you do
not want your advert to be placed on.

Adwords does not have many protections against Click fraud, although they do disable Adsense accounts who cheat. Google are very hesitant to refund the victims, if at all. Reports tell many organisations are actually suing Google to get their money back, so be careful.

In this article I have illustrated some of the most beneficial ways to save money when advertising with Adwords. My main advice to you is, do not go crazy with your spending. You may not see the results you are after, it does take a while to get to know Adwords. I have had many successful ad campaigns using the Adwords network. However I do advise to look around, with the ever growing popularity of MSN search you may actually find it much more affordable.

About the author:
Steve is the owner and operator for Private Mail Services. http://www.private-services.com We endeavour to keep your personal life totally safe and private. http://www.private-services.com

The Basics of Blogging to Niche Markets

Posted on 08:11 No Comments
Labels: Google AdSense

In the previous article, we discussed how blogs can help you generate traffic for your main website. But what if you don’t have another site? Or what if you want your blog to be your main website, the exclusive carrier of your moneymaking ventures?

This can be achieved, of course. Such is the versatility of web logs.

Standalone blogs are best utilized for online businessmen or women who have decided to pursue what many people call as nicheing. Yes, the word is ungrammatical, but it is a term that many Internet marketers have come to embrace with fondness. Nicheing involves the creation of many sites that cater to particular niches. Niches, of course, are very specialized markets, most of which are so obscure that they do not garner the attention of businesses, hence creating high demands with low supplies. The purpose of nicheing is to find these markets and provide for their needs. These enterprising businessmen would earn through the following ways:

* Creating and eventually selling products that aim to serve the said niches.

* Selling existing products that the said niches need.

* Providing for information that the members of the said niches can access for free, and enrolling the site that contains the information in a Pay Per Click (PPC) program like Google AdSense.

Regardless of what path the online entrepreneur decides to take, he should first create a site that serves as the repository of his commercial methods. Niches can be very rewarding. Since there is but a few competitions in the field, your search engine placement is sure to be higher than usual. Traffic should also be at a sustainable level since the members of a niche have nothing else to visit. This will mean a greater possibility for more sales, if you’re selling a product, or a higher Click Through Rate (CTR) if you’re enrolled in a PPC program.

Now, making a site can be quite cumbersome. You have to deal with the aspects of web design, graphic creation, and content writing among other concerns. What more when you have to create numerous sites for numerous niches?

Thankfully, blogs will make things a whole lot easier for you. Every online marketer who has attained success with niche marketing can attribute this to their proper exploitation of blogs. Whereas it would take you a couple of weeks to come up with 10 websites, it would only take you a couple of hours to come up with 10 blog sites. The sheer convenience and ease of web logs have made nicheing a very potent business model.

Blogs can very much substitute for a regular website. As we have previously discussed, high quality content is, ultimately, what will drive traffic to your site, and this kind of content can easily be carried through a blog. Also, you don’t have to change the entire page whenever you want to update your content, as you would with a regular website. With blogs, all you have to do is to write your update in a designated box and press the publish button. Of course, different blogging software have various features, but none comes more loaded than Wordpress (www.wordpress.com).

Blogging is the way to go if you want to create, and maintain, several niche sites. And Wordpress is the weapon of choice for most Internet marketers. To fully realize the potentials of the medium, therefore, you should be able to exploit all the features that Wordpress does offer. Again, David Pankhurst’s excellent report on powerful Wordpress secrets (http://www.malkeenan.com/top10tricks) will help you excel in this area.

Look out for the next article, where we’re going to discuss how you could efficiently integrate the Google AdSense program into your blog, and make it a passive income generating machine.

About the author:
Get Your Hands on My FREE and Exclusive 7 Day Blogging Report by Sending and Blank Email to mailto:freeblogreport@getresponse.com In this Report I Reveal All The Secrets for Creating and Running A Successful Online Blog, Including Blogging to Niche Markets.

The No-Work, Money-Making Website

Posted on 08:02 No Comments
Labels: Online Earning

While growing up on the farm in North Carolina, I loved gardening. There was something magical about planting a dollar's worth of seeds, watching them germinate, and then feeding the family for a entire season with my efforts.

The only part I didn't enjoy was the weeding and cultivating. That was the WORK! So I was thrilled when I discovered "The Ruth Stout No Work Garden Book." That book taught me how to get all of those great vegetables with no weeding, very little cultivating, and little watering. It really did teach you how to garden with literally no work.

Twenty year later, I discovered just as fertile a garden on the Internet. With practically no investment other than my time, I could put up a website, nurture it, build traffic to it, and in time, harvest lots of sales from it.

Just like with the vegetable garden, there was a lot of maintenance required if you wanted a good harvest.

The site needed to be constantly updated so that the search engines "learned" that they should visit this "fresh" site often.

The site needed to have lots of keyword rich webpages so that it would rank high for relevant keywords, and attract organic search engine traffic. Since I was taught that "content is king" that meant the more content-rich, tightly-focused webpages you had, the better. The content-rich pages meant you could make sales, get new subscribers, and even earn pay-per-click revenue from programs such as Google AdSense.

The only problem with the above model is... it's a lot of WORK.

Then I discovered, "The No-work, Money-making Website. It wasn't completely no work, but it was probably 1/10th the work that I had been doing.

The no-work website encompasses building a content-rich website using automated tools. These tools allow you to gather relevant content (articles, RSS feeds, etc.) from all over the Internet and then instantly generate hundreds ... even thousands of content rich webpages in minutes.

The no-work website encompasses using other tools to automatically update your site, so that each time the search engine spiders visit, they notice new content. Noticing new content on each visit, the search engine spiders make a note to visit more often.

Now here's where this gets really powerful...

As these search engine spiders visit more often, they don't just crawl your current no-work, money-making site. They also follow links to other sites you want to get indexed. So now you can put up your no-work site, teach the search engines to come back often, and then go on to build other sites knowing that getting them indexed is as simple as linking to them from your old sites. It really is that easy :-)

By now you're probably asking what are some of these magic tools I use to build these amazing, no-work sites that literally takes on a life of their own.

Here's are just a few of the tools I personally use:

1) Blogs. Blogs hosted on Blogger.com get noticed very quickly by Google because Google owns Blogger.com By pinging blog directories (and Yahoo using your "My Yahoo" page) lots of other sites take notice of your blog. They visit your blog and follow links to other target sites.

2) I'm a charter member of Content Desk. Content Desk has a tool that allows me to query databases containing tens of thousands of articles (based upon keywords). I can automatically sort the list of articles that is returned based upon keyword density, or a number of other criteria. Then, I can have the software itself create webpages for me using a template I've designed using the template tool built right into Content Desk.

Content Desk is probably my favorite tool because I can, quite literally, add hundreds of article pages to my sites in minutes. My templates also include ads for a "pet" product and/or Google AdSense. I can add content-rich, relevant, very nice-looking pages to my sites in minute, and then move on to the next project, knowing that these pages WILL make me money.

Content Desk limited its charter membership to a total of only 400 members, and that quickly sold out. However, since it's a monthly membership, not all members renew and there are probably some openings. To check on openings, simply visit:
http://WillieCrawford.com/content-desk.html

After arriving at the site, click on the "Charter Membership" link in the upper left menu bar. This will tell you if there are any current openings.

3) RSS Feeds. By incorporating RSS feeds into your webpages, you can set them up so that the content is constantly updated. This gives your visitors something fresh to read each time they visit. This gives the search engines fresh content each time that they visit ... and trains them to visit often.

Content Desk incorporates a feature that works very similar to regular RSS feeds EXCEPT that it doesn't send your website traffic away. With a normal RSS feed, the content automatically added to your site contains links inviting your visitors to click away. It allows you to automatically update your pages, but it also siphons off traffic. Content Desk does this in a way that automatically updates your site without sending your visitors away.

4) Traffic On Steroids. This is another system for automatically updating/changing content on your site. Traffic On Steroids actually takes a core database of articles/content that you set up and then rotates it in your target webpages. The net effect is that each time a visitor (or search engine) visits a page, the page is different. This is very effective at training the search engines to come back often... and increasing your pages' ranking. Incorporate Google AdSense into these pages and you have another hands-off money magnet.

You can also incorporate a product data-feed into your page using Secret Money Generator and have pages that are constantly updates AND have a catalog of products built in that all pay you an affiliate commission. Secret Money Generator is at:
http://WillieCrawford.com/money-secret.html

You can check out Traffic On Steroids at
http://WillieCrawford.com/traffic-on-steroids.html

I've just shared with you a few of the dozens of tools I use to create nearly-hands-off websites. I do still look at some of them from time to time to see if I can make them perform better. However, you could LITERALLY never touch many of your sites created with these tools for years... and you'd still have a nice revenue stream from them.

It’s all about working smarter, not harder. It's all about using technology to leverage your time.

About the author:

Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, master network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily implemented systems. An example of such a system that you can study and utilize is at: http://WillieCrawford.com/TheSystem.html

A Website Model That Makes Money

Posted on 08:01 No Comments
Labels: Online Earning

I would like to share with you one simple stratergy in creating income with your own website. This is just one method out of simply millions that you could create for yourself. Remember the internet provides no limits. This is one example that does work for me, and may give you an insight into exactly a website model, that you may like to put into action for yourself. Affiliate marketing and/or sales of any kind on the internet, requires a real commitment, as I am sure you do already realize. The internet is really one of the greatest training grounds in the world for sales. You can try and fail many times, until you find that system and approach that will work for you. But the commitment that you show in meeting this challenge, will be a lesson that you will always remember. Success is always achieved in no matter what you do, through simple hard work. There is no easy path to success, but when you achieve the success you are after, there is no greater feeling. So lets begin. In this example my website, which for the purposes of this article i will call '????'. I will give you the exact profit breakdowns.

With this website I treat all my affiliate products as purely residual income, much like adsense. Adsense itself generates for me, on this website, on average around $2 per day. I also use various other companies affiliate products, which generate around $200 per month. Also within the website, I sell e-book informational products, which I own the full resale rights for, which generate around $700 per month. And here lies the answer to making money online, no matter what you sell. The products, that generate the most income, are the ones that you will own yourself. Certainly I should be making more from the affiliate info products that I sell. But I lose commissions through simple affiliate url tampering. Commissions that are stolen or lost are a real pain. You can try every method in the book to protect your affiliate codes. But after all the hard work is done, you still lose that valuable income. The people who sell the original affiliate product know this, which is mostly why a high percentage of the sales price is offered to an affiliate to begin with. Because they realize that a very high ratio of sales made on their products will give them the total profit back. The reasons why people change affiliate product codes etc, could run into pages. Lets just say it is inevitable. This is the reason why I treat all my affiliate based products as purely residual income.

But as you can see in this example clearly where the highest return on investment lies. And that is in the products that you actually own. You can purchase resale rights for info products easily, and it involves not much money at all, most products are available for under $50. Or if you have the time and patience to search the internet. You can find amazing e-books that have free resell rights and the information they contain is really valuable. You will find these types of treasures occasionally, and the lights will start flashing in your eyes when you do. The information that you have just discovered is of value and that is a real key to success. This is why I, at this point, strongly emphasize the importance of this one principle. Only sell products that you feel strongly about and you know that will be of great value to the person who may purchase it. That includes products you have bought the resale rights for, or a free product, you have discovered with resale rights.

If you sell strong products with real informational value consistently you will always succeed. Your customers will return, quite simply because they know where the value of the information they seek is the greatest. And that is at your website. Always remember to put yourself into your visitors shoes. Ask yourself the question? Would you purchase the products you are selling? Answer this question with a Yes. And you will be really on the start too online success.

About the author:
Michael J. Keenan (CEO - SitePromotionNow) Worked in affiliate sales and website construction for over 5 years. email: mickyk703@hotmail.com website:

Creating A Blog To Promote An Existing Business

Posted on 08:00 No Comments
Labels: Online Marketing

If you belong to any of the following groups, then this article is for you.

* You already have a business and a website that serves as the official hub for your online sales. The website may be serving as an online store for your enterprise.

* You need a venue wherein you can promote your affiliate links.

* Your already have a website, which may not necessarily be a commercial one, and it is enrolled with a Pay Per Click (PPC) program, like Google AdSense.

Success in these fields depends on one essential principle which you might have already realized: traffic is the key to your online business thriving.

You may have in your digital inventory the best products in the world, but they won’t mean squat if no one would get to see them. This is why each and every online businessman will fight tooth and nail just to have a piece of the Internet traffic. After all, the more visitors who get to visit your site, the more potential clients you have.

And blogs can most definitely help you drive visitors to your pages. Here is how you could use them to achieve such a purpose:

1. Download the Wordpress blogging software, which is available for free at www.wordpress.com . An alternative is to go with blogger.com. I have posted instructions for setting up a Blogger blog at your own server in this PDF file:
http://www.pluginprofitstraining.com/blogsetup.pdf

2. Remember that good content is always at the heart of a progressive online traffic stream. People are always looking for information, and if you will give them that, they would read what you have to offer. Dedicate your blog to the subject of your main website. Publish informative entries that would hook your readers and make them come back for updates. In between purely educational entries, strategically include a link to your site by suggesting their importance to your readers.

3. Using the above mentioned strategy, you could also include your affiliate links to pre-sell your affiliate products. The more traffic you drive to your affiliate merchant’s site or sales page, the more chances you will have of effectuating a successful sale and bigger commissions.

4. Links from blogs are unilateral, meaning, they are one way links to your websites. The more traffic a unilateral link generates, the more it becomes prominent in online searches. Avoid reciprocal links at all costs! Do not include a link to your blog from your website. Search engines abhor reciprocal linking.

5. 80% of your traffic will come from the search engines. You have to tweak your blog to attract the attention of the search engine spiders. Now, blogs are already search engine friendly. However, there is a very big possibility that you would be competing with other blogs on the same subject. You have to make sure that once you upload your blog, it is able to outperform its competitors in the search engine rankings.

One way you can do this is by using the title of your post to match the keyword phrases you are targeting, plus put a sprinkling of your keyword phrase in the post itself. I am doing this with great results.

6. Check your blog offline. It should be as readable and as navigable as possible for your prospective readers. Make appropriate adjustments if necessary.

7. Upload your blog to a reliable server that has enough bandwidth to accommodate many viewers.

8. Constantly update your blog. Search engines love regularly updated content, so publishing new entries will greatly increase your blog’s page rank, and consequently, your main website’s traffic.

9. Accepting links from other related blogs will also bring to your site some traffic from sources other then search engines. The way that a blog is designed fosters the building of a community of blog sites, and this will provide for an added stream of visitors for you.

10. You could also decide to enroll your blog site in the Google AdSense advertising program. This will give you an additional income stream. We will discuss this in future articles.

Blogs are excellent promotional tools for your existing business. Use them well and you will harvest the rewards in a matter of weeks.

About the author:
Get Your Hands on My FREE and Exclusive 7 Day Blogging Report by Sending and Blank Email to freeblogreport@getresponse.com In this Report I Reveal All The Secrets for Creating and Running A Successful Online Blog.